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Meeting consumer demands on a daily basis is critical for success, says the founder of Clarisonic and Opulus Beauty Labs.
December 14, 2022
By: TOM BRANNA
Editor
The Society of Cosmetic Chemists’ annual meeting got underway on December 12 with a keynote by Dr. Robb Akridge, founder and CEO, Opulus Beauty Labs. He opened with a review of innovations from the 1920s through the 1970s, noting “a lot of innovations come and go. It’s what the consumer accepts that make innovations long-lasting.” In order for an innovation to have staying power, it must meet several criteria, according to Akridge. Specifically the innovation must: • Be similar to existing h...
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